Save 100% on processing fees today!  ·  WRtexasadvisory@gmail.com
West RidgeTexas Advisory
El Paso's Local Payment Experts

Cut your card processing fees down to zero.

West Ridge Texas Advisory helps local businesses lower or completely eliminate credit card processing fees with our certified cash discount program, modern POS systems, and hands-on local support.

Save Money Today
YOUR BUSINESS, EL PASO TX
*** CUSTOMER RECEIPT ***
Lunch special x2$24.00
Drinks x2$6.00
Cash discount applied-$1.05
TOTAL$28.95
Your business keeps 100% of this sale
Who We Are

Local solutions built for local businesses

West Ridge Texas Advisory is dedicated to providing credit card processing and POS solutions that directly benefit local businesses. Whether you're looking for terminals, POS systems, or gateways and apps, we have the right fit for you.

Our mission is simple: help businesses thrive by lowering or eliminating card processing fees, backing you with reliable customer support, and keeping every transaction running smoothly. Your success is our priority.

Certified cash discount programEliminate processing fees from day one, right from the jump.
Compatible with major platformsWorks with Valor, Clover, Dejavoo, Korona, and PAX systems.
In-person, El Paso-based supportSit down with a real person, not a call center.
Savings Calculator

See what processing fees are really costing you

Drag the slider to your monthly card sales and watch what you're handing over in fees every year.

$40,000
What you pay per year in fees now
$16,800
What you'd pay with our cash discount program
$0

Estimate based on a typical 3.5% processing rate. Your actual rate may differ, which is exactly why we offer a free statement evaluation.

Get My Free Statement Evaluation
How It Works

Switching is easier than you think

1
Book a free consultation Grab a time on our calendar or send us a message. We'll meet in person, right here in El Paso.
2
We review your statement Bring a recent processing statement and we'll show you, line by line, exactly what you're paying and what you could save.
3
We set you up and you start saving We handle the equipment, the software, and the setup. You keep running your business, minus the fees.
What We Offer

Three ways to pay less for payments

Most Popular

Cash Discount Program

Display the card price and automatically give a discount to customers who pay cash. Your business saves on transaction fees, improves cash flow, and attracts customers looking for savings.

Eliminate processing fees entirely.
More Info
Transparent

Dual Pricing

Show both a cash price and a card price side by side, and let each customer choose what works best for them. Full transparency, fewer card fees.

Customers pick, everybody wins.
More Info
Classic

Traditional Processing

Your business absorbs transaction fees at a competitive flat rate, and prices stay the same whether customers pay cash or card. Simple and straightforward.

One price for every customer.
More Info

Schedule an in-person consultation

Bring us a recent processing statement and we'll show you exactly how much you could be saving. Free evaluation, no pressure, no obligation.

Contact Us Today
Our Services

Pick the pricing model that fits your business

Every business is different. That's why we offer three proven approaches to card processing, each designed to keep more money in your pocket.

Most Popular

Cash Discount Program

A cash discount program is a pricing strategy that offers customers a reduction in price when they pay with cash instead of credit or debit. It encourages cash transactions and helps your business save on the fees that come with card payments. Implementing a cash discount program improves your cash flow and attracts customers looking for savings.

Display the card price and automatically offer a discount to customers who pay cash.
More Info
Transparent

Dual Pricing

With dual pricing, your business presents two prices for the same product or service: one for cash and one for card. Customers choose the payment method they prefer based on the price displayed. It encourages cash transactions while staying fully transparent about your pricing, and it reduces the transaction fees tied to card payments.

Display both prices and let each customer choose what works better for them.
More Info
Classic

Traditional Processing

In the traditional model, the merchant covers the transaction costs of accepting credit and debit cards, usually at a competitive flat rate. This gives you full control over pricing, since you can build the cost into your overall strategy, and it keeps checkout simple with one price for everyone.

Your business absorbs transaction fees, and the price stays the same from cash to card.
More Info
FeatureCash DiscountDual PricingTraditional
Processing fees eliminatedYesMostlyNo
Same price cash or cardNoNoYes
Both prices shown to customerCard price shownYesOne price
Best forMaximizing savingsFull transparencyKeeping it simple
Common Questions

Answers before you even have to ask

Yes. Cash discount programs are legal in all 50 states. Offering a discount for cash is different from adding a surcharge to cards, and our certified program is set up to follow card brand rules so you stay compliant.
Most customers barely notice, and many appreciate the option to save by paying cash. The key is clear signage and honest pricing, which we set up for you as part of the program. Thousands of gas stations and restaurants across Texas already run this model every day.
Not always. Our software works with a wide range of platforms including Clover, Valor, Dejavoo, Korona, and PAX. If your current setup is compatible, we can often work with what you have. And here's the best part: certain businesses qualify for equipment at no extra cost or at a discounted rate. Ask us during your free consultation and we'll see what your business qualifies for.
Nothing. Bring us a recent processing statement and we'll break down exactly what you're paying now and what you'd pay with each of our three models. No pressure and no obligation, just numbers you can decide with.
Most businesses are up and running within a few days of approval. We handle the setup and walk your staff through the system, so the transition doesn't slow your business down.

Not sure which one fits?

Bring us a statement and we'll walk you through the numbers for all three, side by side.

Get a Free Statement Evaluation
Providing Everything You Need

Our Partners

We work with some of the top industry leaders in payment processing. From the latest POS systems and terminals to apps and gateways, our partners help us get you exactly what your business needs, and keep your customers' data safe with trusted, experienced hands.

Equipment & Software Partners

Options to fit any business

We offer a variety of platforms so your setup matches how you actually run your business.

Click a partner to see the devices we offer.

Clover Compact

Small-footprint countertop terminal for fast, simple card acceptance.

Clover Flex Pocket

Pocket-sized handheld for taking payments anywhere in your store.

Clover Flex

All-in-one handheld with touchscreen, receipt printer, and barcode scanner.

Clover Mini

Compact countertop POS with a full touchscreen and built-in printer.

Clover Station Solo

Full-size touchscreen POS for running your entire counter.

Clover Station Duo

Two screens: one for you and one facing your customer.

KORONA POS Bundle

Complete touchscreen POS setup powered by Korona's retail software.

KORONA Dual-Screen POS Bundle

Adds a customer-facing display so shoppers see prices as they ring up.

Dejavoo P1

Compact Android countertop terminal with a modern touchscreen.

Dejavoo P3

Sleek Android terminal built for quick countertop checkouts.

Dejavoo P5

Compact smart terminal that fits tight counter spaces.

Dejavoo P8

Full touchscreen Android terminal for busy countertops.

Dejavoo P8 Dual Screen

The P8 with a second customer-facing screen for dual pricing transparency.

Dejavoo P12

Space-saving terminal that handles taps, dips, and swipes.

Dejavoo P18

Large-screen Android terminal for higher-volume businesses.

Dejavoo Z8

Reliable classic countertop terminal with WiFi and ethernet.

Dejavoo Z11

Touchscreen countertop terminal and a longtime small-business favorite.

Dejavoo QD2

Android smart terminal with a bright touchscreen display.

Dejavoo QD4

Wireless Android terminal for taking payments away from the counter.

Valor VP100

Countertop smart terminal with WiFi and built-in dual pricing support.

Valor VP550

Portable wireless terminal for tableside or curbside payments.

Valor VL550

Touchscreen terminal built for fast, modern checkouts.

Valor VP800

Large Android smart terminal that doubles as a mini POS.

Valor RCKT EMV mPOS Reader

Pocket card reader that pairs with your phone or tablet.

Valor Mobile (app)

Turns your phone into a payment terminal for on-the-go sales.

Quickv Pro Bundle with PAX A30

Quickv POS software bundled with a PAX A30 payment device.

Quickv Pro Max POS Bundle with PAX Aries 8

Full POS bundle built around PAX's 8-inch Android touchscreen.

Paybotx VP100

Paybotx-branded countertop smart terminal with cash discount built in.

PAYSPOS Station

Restaurant-ready POS station for orders, tickets, and payments.

iPOSgo! iOS / iPhone (app)

Mobile POS app that runs right on your iPhone.

iPOSgo! Android (app)

Mobile POS app for Android phones and tablets.

Contact us for current availability, plan options, and the right fit for your business.

What Our Partners Offer

Systems for every kind of business

POS Systems

Comprehensive point of sale systems designed for retail stores, restaurants, and service-based businesses alike. Get seamless transactions, inventory management, and insightful analytics, all with user-friendly interfaces and customizable features that streamline your operations and elevate the customer experience.

Terminals

From countertop units to mobile terminals, our range of payment terminals covers every business need. Accept secure payments anywhere, in-store or on the go, with easy-to-use interfaces that keep the line moving and your customers happy.

Apps & Gateways

Payment apps for phones and tablets let your customers pay on the go with ease, while robust payment gateways give your business safe, efficient online processing. Together they make payments faster and more accessible for everyone, online or in-store.

Want to see the equipment in person?

Schedule an in-person consultation and we'll match the right system to your business.

Book a Consultation
Let's Chat

Contact Us

Contacting us is easy. If you're looking to lower your processing and POS fees, or you'd like a free statement evaluation, reach out through the form below or book a time directly. Our team will help you find the best solution tailored to your business. Don't miss out on potential savings, get in touch today!

Get in touch

LocationEl Paso, Texas 79934
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